Department of Business Administration
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Recent Submissions
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Productivity Factors and the Growth of the Manufacturing Sector among the East African Community Members States: Testing the Adequacy of the Endogenous Growth Hypothesis
(American Journal of Economics, 2023)Purpose: It is well documented that the manufacturing industry plays a vital role in a country's economic growth and progress. This study benchmarks the endogenous growth paradigm in order to assess the productivity drivers ... -
Mobile Money Usage and Growth of Customers‟ Deposits in Commercial Banks in Kakoba Division, Mbarara Municipality
(International Journal of Research and Innovation in Social Science (IJRISS) |Volume III, Issue IX, September 2019|ISSN 2454-6186, 2023)The study established the effect of Mobile money usage on growth of customers’ deposits in commercial banks. The study was guided by four objectives; establishing the mobile money operating cycle, whether mobile money ... -
Promotions, Information Asymmetry and Usage of Traditional Medicine in Central Uganda: A Qualitative Perspective
(Journal of Community Medicine and Primary Health Care, 2023)Background: While extant literature highlights several motivations for Traditional Medicine (TM) usage; few studies have examined how promotions and information asymmetries influence traditional medicine usage behaviors. ... -
Relevance of interactive marketing practices for enhancing market performance: the case of soft drink manufacturing enterprises in Kigali city
(American Journal of Communication, 2022)Purpose: The digital environment today has presented a great challenge for companies, locally and internationally on how they can leverage interactive marketing practices to maintain a warm relationship with their clients. ... -
Human Capital Elements and their Influence on Performance: Evidence from Uganda’s Manufacturing Firms
(Global Journals Inc. (USA), 2014)Purpose- The purpose of this paper is to establish the elements of human capital that are influential in steering the performance of medium and large manufacturing firms (MLMC). Design/methodology /approach: A valid ... -
No Sources of Fuelwood, All Vegetation Cover is Done:Women Livelihoods and Oil-induced Displacement in Albertine Graben, Uganda
(Journal of Internal Displacement, 2021-08-24)Previous studies have treated oil-induced displacement, women’s livelihood, and the environment at separatee issue. No major study has paid full attention to the relationship between oil-induced displacement, the ... -
Causes of Small Business Failure in Uganda: A Case Study from Bushenyi and Mbarara Towns
(African Studies Quarterly, 2006)The privatization drive and the Civil and Public Service reforms that began in the early 1990s in Uganda laid a foundation for an increased number of small business enterprises. By 2002, small scale enterprises were ...