Browsing Research Articles by Subject "Consumer attitudes"

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    • Promotions and Consumer Attitudes Towards Traditional Medicine Usage in Central Uganda 

      Sarah, Nabachwa; Nixon, Kamukama; Fredrick, Nsambu Kijjambu (British Journal of Marketing Studies (BJMS), 2019)
      In times of modernity and with advancements in modern medicine, usage for traditional medicine (TM) was expected to have reduced. Instead, TM usage has increased and literature points to a number of predictors; among which ...