Browsing Research Articles by Subject "Consumer usage behavior"

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Information Asymmetry: Mediator Between Promotions and Usage of Traditional Medicine in Central Uganda

Sarah, Nabachwa; Nixon, Kamukama; Joseph, Owino Odhiambo; Fredrick, Nsambu Kijjambu (British Journal of Marketing Studies (BJMS), 2019)

There has been an overwhelming usage for traditional medicine (TM) in the recent times despite several developments in modern medicine. The increased demand is attributable to a number of factors among which is the aggressive ...