Principles of Corporate Social Responsibility (CSR)

Abstract

The 20th Century leading Management Guru, Peter Drucker, once said business should not only address problems of society but should also ensure that its activities that impact on society negatively are addressed. Drucker’s views contrasted with the views then that business had no business with society’s problems. This view only led to the increasing demand by society on business not only to do good on society but to ensure that it did not impact on society negatively. This highlights the importance of Corporate Social Responsibility (CSR). Today CSR is not philanthropy. It is a conscious effort by organizations to make sure that they address the challenges that society faces. CSR is bordering sustainable development where business not only act responsibly in terms of ensuring sustainability of resources but also generally improving society where the businesses exists. There is demand now that all businesses incorporate CSR in their strategies. This book gives an overview of CSR and provides an understanding of the practice of CSR not only for students but also for practicing managers. The book indicates how CSR can be incorporated into strategies of organizations, how CSR can be implemented, and also has insights into international practices