Community involvement and development
Date
2013-11-26Author
Katamba, David
Nkiko, Cedric Marvin
Kazooba, Charles Tushabomwe
Kemeza, Imelda
Mpisi, Sulayman Babiiha
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The purpose of this paper is to explore how ISO 26000 inter-marries with millennium
development goals (MDGs) with a view to demonstrate and recommend how businesses can
successfully use this intermarriage to solve society problems.
Design/methodology/approach – Case methodology was used to investigate how a company can use
the social responsibility standard, ISO 26000, to guide its corporate social responsibility (CSR) aimed at
contributing to MDGs. The paper focussed on the CSR dimension of community involvement and
development (CI&D) interventions in health-related MDGs (4, 5 and 6). Data collection was by
semi-structured interviews with CSR managers of the studied company, plus non-participant observation
of CSR activities and projects. In order to develop a framework within which the collected data could be
analyzed, the authors employed pattern-matching, explanation building and time series analysis.
For generalization purposes of findings, the authors were guided by the “adaptive theory approach
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